Max (Heinz) Yeh 葉恒志's profile

Gogoro SUPERFAST | We Are SUPERFAST. 超級快突擊隊

等不及世界改變?/就變得比世界更快!
Can’t wait the world to change? / Change faster than the world goes!

WE ARE SUPERFAST.
 
都市裡,有一群生活事事都求「快」的勢力正在崛起。追劇 2 倍速快轉/耐心限時 15 秒/時尚單位以週不以季/關係左右滑一滑搞定⋯。他們是在快什麼?我們要如何回應?

There’s a group of Gen MZ living in a superfast speed. Fast-forward videos 2X / 15s attention / Fashion by week, no more by season / swipe relationships just left or right. Why so fast? What do they want? How should we respond to them?

一切關乎「效率」:如何最大化時間與自身能量的運用,不浪費一絲一毫,全為極大化生活體驗,不錯過精彩一瞬。

Everything’s about “Efficiency”, the good use of time and energy in a way that does not waste any. They do their best to experience the most and never miss out.
 

於是,我們打造城市高效機動車款:Gogoro SUPERFAST,配備「超/機動」的操控、「瞬/動力」的加速、「特/實載」的載重與空間、「快/時尚」的易變換風格配件,一切能快則快、能少一趟就少一趟。

Thus, we created an urban high-efficiency smartscooter, Gogoro SUPERFAST. Faster agility / Sharper acceleration / Heavier load / Larger space / Easier to change accessories.


Manifesto

訊息秒回/動態秒傳/生活 倍速快轉
Skip it. Swipe it. Snap it.

靈感閃現/全效以赴/行動 停不下來
15s it. 2X it. Gank it. 

展開 這一秒/變得 出其不意
Extend this second. Experience the most.

打開 下一秒/變得 精彩無比 
Open up the next second. Never miss out.

等不及世界改變?/就變得比世界更快!
Can’t wait the world to change? / Change faster than the world goes!

WE ARE SUPERFAST.


同時,Gogoro 號召一支「超級快突擊隊 SUPERFAST SQUAD」機動應變各式生活危機,即使誇張麻煩接踵而至,我們通通迎刃而解。

Moreover, Gogoro recruited the SUPERFAST SQUAD to deal with city emergencies and speed up your life efficiency.


Gogoro SUPERFAST SQUAD × GOOpiMADE 聯名城市機能裝備

Gogoro SUPERFAST SQUAD Pop-up Store & Street Test Ride 
Gogoro, Brand & Image
Creative Strategy & Copywriting: Max Yeh
Creative Direction: Jye Rong
Art Direction & Design: Sean Tsai, Kaori Lo & Molly Lo
Production Partner: Shift Studio / K4s Motion Studio

© Gogoro / GOOpiMADE
Gogoro SUPERFAST | We Are SUPERFAST. 超級快突擊隊
Published:

Gogoro SUPERFAST | We Are SUPERFAST. 超級快突擊隊

Published: